Lessons on Homeownership from Zillow’s Chief Economist

Recently, I came across a podcast featuring Skylar Olsen, Zillow’s Chief Economist. Much of the conversation was what you might expect—housing market predictions for 2025, what Zillow got wrong about 2024, and a breakdown of trends shaping real estate across the country.  In other words, the kind of data I live for. But as the conversation wrapped up, Olsen was asked a question that shifted the focus: “What does homeownership mean to you?” Her response? It wasn’t about numbers or investments—it was about something far more personal. And it made me stop and think about how we, as homeowners (or future homeowners), define the meaning of home. Here’s what she said—and why it stuck with me. Beyond the Numbers Olsen started by acknowledging her analytical side. As an economist, she’s naturally drawn to crunching numbers—comparing the cost of homeownership with renting or investing in stocks.  And sometimes, the numbers might show that owning a home costs more than renting. But here’s where she flipped the script. “That’s the cost of ownership and customization and personalization and vision,” she said. For Olsen, the value of owning a home goes beyond financial ROI. It’s about creating something uniquely yours—a space where you can bring your vision to life in a way renting doesn’t allow. (Side note: When it comes to your monthly budget, crunching the numbers is crucial. It’s all about finding a property that fits your budget and your vision. And, of course, building equity and financial wealth plays into this, too…but let’s save that for another day.) The Freedom of Homeownership Olsen then painted a picture of her own home—something you might not expect from a Chief Economist.  In her backyard, she has chickens. Fruit trees. Flowers. Even pumpkins—though some have started to rot, which, as she joked, are now destined to become chicken snacks. “That is a vision that I can’t create if I was a renter. I don’t know what landlord would let me do this craziness. And that’s what ownership means to me. It’s not just the financials; it’s the optionality, the personals.  “It’s my vision, it’s my castle.” It’s a reminder that owning a home is about more than walls and a roof. It’s about having the freedom to make it your own, whether that means starting a garden, creating a space for family gatherings, or building a sanctuary that reflects your personality. The American Dream, Redefined When you hear the words “the American Dream,” it’s easy to picture the classic image of a single-family home with a white picket fence. But, it’s not the 1950s anymore—and Olsen’s perspective expands on that idea.  “It’s not just, ‘Oh, I want to live in a single-family home.’ You can have the American Dream in a condo in New York—or even as a renter if flexibility is what you value most.” What really defines the American Dream, she says, is vision and choice—and for many, homeownership is the ultimate way to create something that is truly theirs. Takeaways for Homebuyers Olsen’s story offers some key takeaways for anyone considering homeownership: Focus on What Homeownership Means to YouWhile financial considerations are important, it’s equally valuable to think about the emotional and personal aspects of owning a home. What kind of life do you want to create? How do you want your space to reflect your values and goals? Homeownership Isn’t One-Size-Fits-AllThe American Dream looks different for everyone. Whether you’re envisioning a backyard full of chickens or a cozy condo downtown, it’s about finding what feels like “yours.” Consider the Non-Financial BenefitsOwning a home isn’t just an investment in property—it’s an investment in your lifestyle, your vision, and your future. From the freedom to personalize your space to the sense of stability it provides, the benefits go beyond dollars and cents. Olsen’s response reminded me why I love helping people find homes. It’s not just about the transaction; it’s about helping them create a space where they can live their vision—no matter what that looks like. So, what does homeownership mean to you? Is it the freedom to make your space your own? The stability of knowing it’s yours? Or something else entirely?

MORE

How to Host Holiday Guests Like a Pro (Without Spending a Fortune)

The holidays are almost here, and your home is about to be center stage for festive gatherings and cozy reunions.  Whether you’re looking forward to hosting or dreading it, the good news is that you don’t have to empty your wallet while prepping your home. As a real estate agent, I’ve seen firsthand how a few strategic staging tweaks can completely transform a home—and I’m sharing my insider tips for getting your space guest-ready on a budget. These ideas will help you create a memorable holiday experience while keeping things unique, personal, and hassle-free. 1. Declutter Like a Pro You know a clean home makes a great first impression, and the best part? It doesn’t cost a dime (just a little elbow grease). But here’s the real game-changer, whether you’re hosting guests or prepping your home for sale: strategic decluttering. The less visual noise, the more inviting your space feels.  Bonus tip: Create “holiday zones”—a cozy corner for conversations, a dessert table nook, and a space for kids to play. Guests will love the intentionality, and you’ll love the manageable cleanup later. 2. Rearrange Your Furniture for Better Flow Imagine your home as a space designed to host: Does your living room encourage conversation? Are there places for drinks to rest? Shift furniture to open up pathways and create cozy groupings. For a pro touch, borrow or rent small accent tables or stools for extra functionality without adding clutter. 3. Add Festive Decor Without Overspending Skip the overdone decorations found in every store this time of year. Instead, lean into fresh, local or meaningful pieces. Head outside to forage for branches, pinecones, or even citrus fruits for table decor (this also makes a great family activity!).  If the outdoors isn’t your thing, try vintage shops. You’ll be surprised at how many unique items you find at a fraction of the cost of big stores—think quirky ornaments or retro candlesticks that spark conversation.  4. Transform Your Guest Bedroom into a Mini Hotel Suite Treat your guest room like an Airbnb listing: Add a few thoughtful extras, like a printed Wi-Fi password, a stack of local magazines, or a bedside carafe of water. You can also place a basket with essentials like towels, toiletries, and snacks for a thoughtful touch that won’t cost a lot. Feeling fancy? Leave a handwritten holiday note welcoming your guests. These tiny gestures create a boutique experience without a boutique price tag. 5. Focus on the Bathroom Your bathroom will get a lot of traffic, so make sure it’s guest-ready. Replace the hand soap with a seasonal scent, add fresh towels, and place a small bouquet of flowers or greenery on the counter. Want a wow factor? A $5 investment in a eucalyptus bundle for the showerhead creates an instant spa vibe. 6. Create a Warm Welcome at the Front Door Your entryway is the first thing guests see, so make it count. Sweep the porch, add a festive wreath, and place a mat for wet shoes. If you have outdoor space, string lights or lanterns can create a warm, inviting atmosphere without requiring major investments. 7. Light It Up for the Season Lighting plays a huge role in creating a cozy ambiance. Use lamps or string lights to add warmth and reduce the need for harsh overhead lighting. Candles (real or battery-operated) can add a touch of elegance and are an affordable way to elevate your space. 8. Set Up a Self-Serve Drink Station Ease the stress of serving by creating a self-serve drink station. Use a bar cart or a side table to set up coffee, hot chocolate, or a festive punch, complete with cups, spoons, and garnishes. Guests will appreciate the gesture, and it keeps the kitchen clear for meal prep. 9. Offer Practical Storage for Coats and Bags With holiday gatherings, storage can quickly become an issue. Clear out your entryway closet or designate a specific area for coats, bags, and shoes. Use hooks, a sturdy rack, or baskets to keep everything organized and easily accessible. 10. Add Personalized Holiday Touches Small personal touches go a long way in making guests feel special. Write a quick welcome note or create place cards for a sit-down meal. And don’t forget a holiday playlist to set the tone! Personalized touches show thoughtfulness and care without requiring a big budget. Preparing your home for holiday guests doesn’t have to drain your bank account. With a little creativity and attention to detail, you can create a warm, welcoming space your guests will rave about.

MORE

Pros & Cons of living in Greenville SC

  Nestled in the foothills of the Blue Ridge Mountains, Greenville, SC, is a city that has been gaining popularity for its vibrant lifestyle, charming neighborhoods, and booming new construction. However, like any place, it has its pros and cons. Let's dive into what makes Greenville an attractive place to live and what potential downsides you might want to consider. ### Lifestyle **Pros:** One of the most appealing aspects of living in Greenville is its lifestyle. The city offers a perfect blend of urban amenities and outdoor activities. With a thriving downtown area filled with restaurants, shops, and cultural venues like the Peace Center for the Performing Arts, there's always something to do. The Swamp Rabbit Trail offers over 20 miles of walking and biking paths that connect various parts of the city, making it easy for residents to stay active. Greenville also hosts numerous events throughout the year, such as Artisphere and Fall for Greenville, which bring the community together and celebrate local talent. The cost of living is relatively low compared to other cities with similar amenities, making it an attractive option for young professionals and families alike. **Cons:** On the flip side, Greenville's growing popularity means it can sometimes feel crowded, especially during major events or peak tourist seasons. Traffic congestion has become an issue in some parts of the city as well. Additionally, while there are plenty of activities for adults, some residents feel that there could be more options specifically geared towards children and teenagers. ### Neighborhood **Pros:** Greenville boasts a variety of neighborhoods that cater to different lifestyles and preferences. From historic districts like Augusta Road to modern developments like Verdae, there's something for everyone. Many neighborhoods are walkable and have their own unique charm, featuring tree-lined streets and well-maintained parks. For those who prefer suburban living with easy access to urban amenities, areas like Simpsonville and Greer offer spacious homes with larger yards while still being just a short drive from downtown Greenville. **Cons:** However, not all neighborhoods are created equal. Some areas may lack essential services or have higher crime rates than others. It's crucial to do thorough research or consult with a local real estate agent to find a neighborhood that fits your needs and lifestyle. ### New Construction **Pros:** The real estate market in Greenville is booming with new construction projects popping up all over the city. This means more options for potential homeowners looking for modern amenities and energy-efficient homes. New developments often come with community features like swimming pools, clubhouses, and walking trails that enhance the quality of life. Moreover, new construction homes tend to require less maintenance than older properties, which can be a significant advantage for first-time homebuyers or those not interested in extensive renovations. **Cons:** On the downside, new construction can sometimes mean higher prices compared to older homes in established neighborhoods. Additionally, some new developments may lack mature landscaping or feel less "homey" until they have had time to develop a sense of community. In conclusion, living in Greenville offers many advantages such as a vibrant lifestyle, diverse neighborhoods, and plenty of new construction options. However, it's essential to weigh these benefits against potential drawbacks like traffic congestion and varying neighborhood qualities. By considering these factors carefully, you can make an informed decision about whether Greenville is the right place for you to call home.

MORE